- Total Revenue - the total amount of money a firm receives from selling goods and services
- Total revenue (TR) = Price x Quantity
- Fixed cost - a cost that doesn't change no matter how much is produced
- ex: salary, mortgage
- Variable cost - a cost that rises/falls depending upon how much is produced.
- ex: water, phone services, electricity
- Marginal costs - cost of producing one additional unit of a good
- Marginal revenue - additional income from selling one more unit of a good
- Marginal revenue = New TR - Old TR
Equations:
- Marginal Cost (MC) = New Total Cost (TC) - Old TC
- Average Fixed Cost (AFC) = Total Fixed Cost (TFC) / Quantity
- Average Variable Cost (AVC) = Total Variable Cost (TVC) / Quantity
- Average Total Cost (ATC) = TC / Quantity OR AFC - AVC
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